Conventions planning in Quebec. |

1 888 969-1307
Beauce Caroline Fournier
Bromont Bromont, montagne d'expériences
Charlevoix © Tourisme Charlevoix
Côte-Nord
Drummondville
Gatineau-Outaouais Andrew Van Beek
Granby Mario Landry
Îles de la Madeleine Mathieu Dupuis
Lac-Saint-Jean
Lanaudière
Laurentians
Laval Romain Beauvois
Lévis
Maskinongé (Mauricie)
Matane Studio du Ruisseau
Memphrémagog
Montérégie
Montréal Tourisme Montréal, Stéphan Poulin
Nicolet-Yamaska André Falardeau
Québec François Gamache
Rimouski Mathieu Dupuis
Rivière-du-Loup
Saguenay (C) Martial Tremblay
Saint-Hyacinthe Patrick Roger
Shawinigan
Sherbrooke
Thetford Nadeau Photo Solution
Tremblant (Laurentians) @tremblant
Trois-Rivières Mathieu Dupuis
Victoriaville Exposeimage
30 destinations for your business events!
TAQ - Tourisme d'Affaires Québec Toll free: 1 888 969-1307
Phone: 450 969-1307
Website : www.congres.com
Mail : info@congres.com

3 Corporate Event Ideas to Spice Up Your B2B Event

3 Corporate Event Ideas to Spice Up Your B2B Event

September 24, 2018

Corporate events have a reputation for being a bit underwhelming. There's something about the combination of bland food, traditional venues, and awkward after-parties that leaves attendees underwhelmed - or even worse, disengaged from your brand.

But more and more corporate event organizers are realizing the benefits of humanizing their conferences, trade shows, and networking events. Much like their B2C counterparts, they're turning to personalization and elements of surprise to engage and delight their attendees.

Looking to spice up things at your next B2B event? Here are three innovative corporate event ideas to help you create a memorable experience attendees will love.

Corporate event idea #1: Host a mystery dinner

When it comes to events for lead generation, another free meal at a fancy restaurant isn't enough to draw prospects to the table. But if you introduce an air of mystery, the registrations will add up quickly.

A mystery dinner is a sit-down dinner whose location and guest list is known only by the organizer. Participants are sent save the dates ahead of time, then, on the day-of, are told where to go and with whom. Seeing who's been invited and sharing a meal is all part of the excitement - especially when you intrigue industry leaders enough to attend.

Note: Dinner should be hosted by one of your company's leaders and include industry thought leaders. If you're coordinating more than one dinner, provide the hosts with the name of a bar or restaurant for everyone to meet at after the dinners are over.

Corporate event idea #2: Think outside the ballroom

Incorporating an unexpected element into your corporate event can help set it apart - and what better way to up the wow factor than with a unique venue? These untraditional spaces can really help you break out of the B2B conference mold.

Just imagine a keynote at an art gallery in the morning, breakout sessions later that afternoon in open-air tents, all followed by an evening of networking over cocktails on a rooftop with views of the city. These types of nontraditional events have helped Techweek become the nation's leading technology conference and take their event on the road.

Corporate event idea #3: Offer unusual food experiences

Whether it's a local roaster brewing coffee for your attendees early in the morning, or a special booth on your tradeshow floor dedicated to an interactive culinary masterclass, providing an extraordinary (or out-of-the-ordinary) food experience can help you make a lasting impression.

For example, at the launch of its Christmas themes for 2017, 8 Northumberland Avenue set up a nitrogen ice cream bar which offered attendees unusual flavors such as popcorn or Jack Daniels and vanilla. Each one had the novelty factor of exhalable "dragon's breath" nitrogen smoke.

Need more corporate event inspiration? Read the full article on Event Brite.

Photo : Event Brite

 


More news RSS



Tourisme d'Affaires Québec

toll free 1 888 969-1307
Phone 450 969-1307


Tourisme Québec ADN communication Clientis Alliance industrie touristique du Quebec

All rights reserved © 2010-2021 Tourisme d'Affaires Québec

Website Design & Web Hosting Provider ADN communication Website Design Génome :: Content Management System