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Exploring Generational Preferences of Meeting Planners is Australia, Asia Pacific

Exploring Generational Preferences of Meeting Planners is Australia, Asia Pacific

November 4, 2015
Different generations of meeting planners have specific preferences and are highlighted in a recent survey by the International Association of Conference Centres (IACC). Generation Y buyers place a greater importance on the technology capabilities of a venue, with Baby Boomers placing location at the top of the list. Baby Boomers are more cost conscious than Gen X and Y when selecting a conference venue. Don't bother trying to reach Gen X or Y with a phone call; digital information is the way to get information in front of these buyers, especially presented in a novel virtual way.

See the Survey by the International Association of Conference Centres (IACC)

Source : Ignite - A sp@rk of Inspiration - October 21, 2015.

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