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Beauce Le Georgesville, Saint-Georges-de-Beauce
Charlevoix (C) Vincent Guérin, Tourisme Charlevoix
Drummondville Christian Noël - CNB Reflets d'Images
Gatineau-Outaouais Andrew Van Beek
Granby Mario Landry
Îles de la Madeleine Michel Bonato
Laval Jimmy Hamelin
Maskinongé (Mauricie)
Matane Studio du Ruisseau
Montréal Tourisme Montréal, Stéphan Poulin
Nicolet-Yamaska André Falardeau
Québec François Gamache
Saguenay (C) Martial Tremblay
Saint-Hyacinthe Patrick Roger
Thetford Nadeau Photo Solution
Tremblant (Laurentians) @tremblant
Trois-Rivières Jean Chamberland
Victoriaville Guy Samson
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 The Importance of Business Tourism for the Regions in Quebec

Series of texts prepared by the Quebec Association of Convention Professionals (QACP), the sectorial tourism association that participates in the growth of business tourism in Quebec by promoting alliances between different actors in the sector, developing strategic knowledge and generating business opportunities for the industry.

Tourism Offices: A Value Added Proposition for Event Organisers

The analysis of 2017 data confirms the economic importance of business tourism in Quebec. With a contribution of more than $625 million from business clients, this means that each week, an average of 63 business tourism events take place in the province. On an annual basis, these activities totalled 950,856 overnight stays or 10,920 per week.[1]
In light of these eloquent numbers, one should believe that an event organiser or industry professional would have the natural reflex of contacting a tourism office in the region they want to visit. After all, it is a free, one-stop-shop service that allows them to obtain the information they are looking for about the region: hotels, hosting capacity and activities. In short, tourism offices have all the expertise you need, right? Read more.

Business Tourism in a Social Media Era

While a recent publication by the Réseau de Veille en Tourism noted that "80% of Quebec travellers used Facebook during or after their stay"and that "social networks are the prefered platform for tourism marketing,"2 it doesn't seem to be as clear for business tourism, which doesn't target the same clientele. Read more.

The Importance of Face-to-Face Networking in Business Tourism

In an era when we can solve almost anything from a distance using video conferences or Skype (yes, technology is increasing the distance between physical people), how can we maintain quality client services that rely on proximity?

In this context, offering personalised service is even more important, and personal meetings should be even more relevant. A recent study by the Center for Exhibition Industry Research (CEIR) notes that effective marketing strategies need to meet the needs of every individual in an organisation. This is even truer when the goal is to invite them physically go to a business meeting. Yes, they want to attend. All you have to do is convince them! Read more.

Bleisure - a Trend Gaining in Popularity 

If you have to travel for a meeting or business event, why not discover the destination you are visiting at the same time? A growing number of travellers are choosing to do this, either by pushing their return date back or planning more free time during their stay. This is what is popularly called Bleisure, a contraction of the terms business and leisure. Combining business and leisure during travel has become so important a phenomenon over the past several years that actors in the tourism sector have had to adapt and use their creativity to follow the trend. Read more.

The Importance of Business Tourism for the Regions in Quebec

With regards to the tourism industry, we often think of leisure tourism, which is a synonym for vacations and getting away from it all, and not necessarily business travel. But the economic benefits associated with business tourism sometimes surpass, for many regions of Quebec, revenue associated with leisure tourism. But when we talk about business tourism, what are we really talking about? Read more.

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Phone 450 969-1307

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